13 things Amazon announced at its September 2023 event, from Alexa to Fire TV

Well, Amazon has just made our Christmas shopping lists a little bit easier – at the tech giant’s Devices & Services event it announced updates to pretty much all of its biggest tech products, while also introducing some new ones like the new Amazon Echo Hub and the temptingly cheap Fire TV Soundbar.

Aside from the new Echo smart speakers and Fire TV Stick 4K updates, the biggest news was arguably that Amazon’s Alexa voice assistant is getting an AI-powered upgrade. Yes, Amazon’s been dabbling with the likes of ChatGPT and made its own large language model (LLM) to help Alexa become more conversational, intelligent and, well, useful.

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