BMW uses Fortnite’s virtual worlds to tease its upcoming iX2 EV model

It is not uncommon for cars to feature in video games. After all, who doesn’t remember manically piloting a Ferrari Testarossa Spider in Sega’s iconic Outrun game?

But BMW has leveraged the power on online gaming’s massive audiences to introduce the uninitiated to its upcoming all-electric iX2 model. The German brand announced that it is the first to introduce a Car Creator in Fortnite.

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