Forget Amazon – the big new retailer to look out for this Black Friday is TikTok

Fall is in the air, which means Black Friday deals are near, and a new and unlikely retailer has plans to win the November holiday – TikTok. While TikTok is known for viral videos, the social media app just launched a new online marketplace, TikTok Shop, which allows you to buy products directly from the app, and the retailer now has plans to take a piece of this year’s Black Friday pie.

According to Bloomberg, TikTok plans to launch a massive Black Friday sale to compete with the likes of Amazon and Walmart – and is reportedly offering subsidized discounts of up to 50% to lure sellers to join its Black Friday program. The TikTok Black Friday sale will launch at 8 PM ET on November 23, and the Cyber Monday sale will occur from November 28 through November 30.

With over 150 million monthly active users on TikTok, it comes as no surprise that the social giant wants to introduce shoppable content to the app and try and compete with retailers like Amazon during this year’s Black Friday sale. Per Adobe Analytics, shoppers spent more than ever at the 2022 Black Friday sale, with a record amount of $9.12 billion. 

We expect this year’s sale to be no different as consumers are still struggling with inflation, and with TikTok joining the mix, it could be the biggest Black Friday shopping season yet.

Will TikTok improve this year’s Black Friday deals?

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