Insta360 unveils AI-powered 8K action camera – and GoPro should be worried

The action camera market is not a two-horse race between GoPro and DJI – Insta360 is a big player too, especially with its latest offering, the Ace Pro. We’ve already had a decent time with the 8K shooter, and you can read more in our hands-on Insta360 Ace Pro review. It has some unrivaled features that potentially make it one of the best action cameras ever made.

Of course, it’s the 8K video recording that takes center stage – that’s something neither the GoPro Hero 12 Black or DJI Osmo Action 4 can do, but there’s more to the Ace Pro than high-resolution video. 

It has what is essentially the same 1/1.3-inch sensor as the Osmo Action 4, which is larger than the Hero 12 Black’s, and shoots 48MP stills in JPEG or DNG raw format. If you don’t need 8K video – which will be made available via a firmware update on release – then the 4K video feature set is very solid, shooting up to 120fps. 

Insta360 Ace Pro mounted to handlebars of a roadbike going at speed on a desert road

(Image credit: Insta360)

Insta360 Ace Pro and Ace: price and availability

The Insta360 Ace Pro is available right now and costs $449.99 / £429.99 / AU$729, which is decent value. There’s also a budget-friendly ‘Ace’ version of the camera that features a smaller 1/2-inch sensor and ‘regular’ lens. Its list price is $379.99 / £359.99 / $AU609.

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