Live: Prime Day deals – our experts pick the best deals you can shop from your couch


Apple Watch deals

(Image credit: Apple)

Look out – the Apple Watch Series 9 is already reduced…

…by a whopping $10. Yeah, not quite as exciting as we’d hoped. 

Still, it’s the first price cut on the new smartwatch, which came away with a solid four stars out of five in our Apple Watch 9 review.

Matt Evans, our fitness editor, was the one to sing its praises, stating that, “it’s clear that it’s largely more of the same again – but with a twist. Thanks to the upgraded S9 chip, for once when discussing an Apple flagship model, it seems like there’s at least one genuinely useful, game-changing new feature – Double Tap”

Apple Watch Series 9: was $399.99 now $389.99 at Amazon

Walmart early Black Friday sale

(Image credit: Future)

A new challenger approaches

So, it’s not just Amazon that’s have all the fun with sales this week. Naturally, as others have seen the retail giant launch its second Prime Day in October, they’ve all followed suit with their own sales.

First up is the Walmart Holiday Kickoff, which has actually got underway a day earlier than Amazon with its own selection of offers across TVs, Apple devices, vacuums, kitchen appliances, and more.

• Shop Walmart’s full anti-Prime Day sale

If you don’t want to scroll through the full thing yourself, deals editor Mackenzie Frazier has had a browse and picked out the best 17 deals she recommends from the Walmart sale.

And that’s the end of the lightning round

Phew – there’s a good few more deals for you to check out. I’m stepping away for a quick drink and a walk. Remember to stay hydrated and stretch those legs too, friends.

A 50-inch Fire TV for $149? Yes, please

I already mentioned this one in the brief TV deals roundup earlier, but it bears repeating because it really is such a good price for a TV of this size. Yes, it’s a part of the invite-only deals nonsense that seems to be there to create false scarcity, but I definitely think you should register your interest. It’s a bargain if you can get it.

Amazon Fire TV 50-inch Omni Series 4K TV: was $375.99 now $149.99 at Amazon

I spy with my little eye: a bargain Blink camera

Fellow deals editor Mackenzie Frazier snapped up one of these cheap Blink Mini security cameras quicklike during the previous Prime Day. And now you can add the compact smart security camera to your home at a bargain price.

OK, one small confession to make…this isn’t a record-low price. It has actually been $2 cheaper during the previous Prime Day. I do apologise, but what’s $2 between friends at the end of the day?

Blink Mini: was $34.99 now $19.99 at Amazon

Alexa, tell me this sale’s best smart speaker deal

Okay, I’ve found one result for the best smart speaker deal in the Prime Big Deal Days sale. It’s this Echo Dot (5th Gen) for $22.99. It’s a good deal because it drops the handy smart home device back down to its lowest price ever. Humans: who needs ’em?

I’m sorry what was that last part, Alexa?


Echo Dot (5th Gen): was $49.99 now $22.99 at Amazon

Ding-dong / Who’s there? / It’s a cheap Ring Doorbell

If you like to keep an eye on the comings-and-goings at your front door from the ease of your smartphone then this Ring Video Doorbell deal is a welcome guest. This one also came out as the top affordable option in our guide to the best video doorbell so definitely snap it up while it’s even cheaper.

Ring Doorbell (Wired): was $64.99 now $34.99 at Amazon

This one sounds good to me

More Apple tech for you here, this time it’s the Apple AirPods Pro 2 for their cheapest price ever. We’ve settled on these as the best earbuds for Apple users due to their excellent sound quality, solid noise cancellation and seamless connectivity to a variety of Apple devices.

Apple AirPods Pro 2: was $249 now $189 at Amazon

It’s time for the lightning round

Let’s hit you with a few quickfire deals on some top-reviewed products here at TechRadar. In all cases these are record low prices for our favorite tech.

hotel pillows

(Image credit: Future)

The Beckham Hotel Collection pillows were a best-seller at last year’s Prime Day sale, and I think I’m finally convinced to buy the queen-size pillow set thanks to today’s 35% discount, bringing the price down to $39.75 – the lowest price we’ve seen all year.

The Beckham Hotel pillows have over 200,000 positive reviews on Amazon and are the number-one best-selling bed pillows. Designed to make you feel like you’re sleeping in a luxurious hotel, the plush pillows are made of a down alternative and feature cooling technology with a soft cotton cover.

Beckham Hotel Collection Bed Pillows: was $60.91 now $39.75 at Amazon

MacBook Air M1 laptop with screen open and text that says lowest price

(Image credit: Apple / Future)

Tale as old as time: Matt Hanson tells you to buy the MacBook Air M1

He’s at it again. Another sales event is on us and Matt Hanson is barking at us all to buy the MacBook Air M1 again. Our managing editor of computing can’t be bargained with. Can’t be reasoned with. Doesn’t feel pity, or remorse, or fear. And absolutely will not stop, ever, until more people have the MacBook Air M1.

“Although it was first released three years ago, it’s still a brilliant laptop, offering excellent performance in a thin and light body,” he says. “And, with this discount, it’s now better value than ever.”

I’m asking you, please, if you do pickup the MacBook Air to let him know. That way, he may finally rest. 

Admittedly, this is the record low price for a fantastic and powerful all-around laptop and – oh no it’s happening to me too…

Apple MacBook Air M1: was $999.99 now $749.99 at Amazon

What’s in a name?

A point of much discussion here at TechRadar is Amazon’s decision to go with the name Prime Big Deal Days for this week’s sale. Since it’s announcement various team members have called it a variety of names that feature all of those words but not necessarily in the right order. Amazon’s Big Prime Deals Days was my favourite.

It’s only a small thing, sure, but let’s be real Amazon…it rolls off the tongue so awkwardly it may as well be a Kingdom Hearts subtitle. And, hey, Amazon Prime Day is right there folks. You know, the name you’ve used for your Prime exclusive 48-hour sales for the last, oh, ten years. I get that you might want to differentiate it a little, but were Amazon Prime Day 2 or Prime Day October really off the table? 

At least last year it was called Prime Early Access Deals, which made more sense as it served as a preview to the Amazon Black Friday sale. Prime Big Deal Days just seems like cumbersome word soup in comparison. 

Anyway, I’m rambling. What do you think of the name? Does it even matter? Does anyone even care or just me?

Amazon Fire TV

(Image credit: Future)

You want TVs? I’ve got TVs from $69.99

Amazon Fire TVs include everything from cheap and budget-friendly displays to more premium sets with the latest technology and features. Whichever you’re after, they remain affordable options – even more so with these early deals ahead of Prime Big Deal Days that drop many Fire TVs to their lowest-ever prices.

See all TVs at Amazon from $69.99

These are strong offers on many TVs that haven’t been as low as this before, so we recommend any if you’re ready to buy today. 

Just be aware that the top two are part of the invite-only deals which you need to register for in order to be given the chance to buy when Prime Big Deal Days starts tomorrow. It’s worth it for either of these TVs, though, as they are terrific value for money at the offer price.

Amazon Fire TV Stick 4K Max pictured on a wooden surface

(Image credit: Future)

Ah, this old favourite

There’s definitely no need to wait for tomorrow if you planned to pick up one of Amazon’s popular streaming devices as the Fire TV Stick 4K Max is slashed to its cheapest price ever ahead of Prime Big Deal Days.

I recommend this as a simple and affordable way to stream video in ultra-high definition 4K resolution on any TV with an HDMI port. 

In our Amazon Fire TV Stick 4K Max review, we felt this version pushed the streaming stick to its limits with excellent performance for the price and did everything you need for watching shows and films in 4K. The accessibility features were handy, too, including voice controls to make navigation easier and connect with other smart home devices.

Amazon Fire TV Stick 4K: was $49.99 now $22.99 at Amazon 

Hello! Thanks for joining us for our live coverage of this week’s Prime Big Deal Days sale at Amazon.

If you’re thinking, “Wait – is Amazon just running another Prime Day in October with a different name,” you’d be spot on. That’s exactly what the sale is, with 48 hours of offers exclusively available to Prime members on October 10-11.

You can check out some of the best deals I’ve already picked out up top, but I’ll also bring you live coverage over the next couple of days with any hidden bargains you need to see, top recommendations from the experts across the whole TechRadar team and maybe a few surprises along the way so you can shop from your sofa with ease.

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